Mobile App

eyos Connect

Empowering micro merchants in Indonesia

Role
Senior UX/ UI Designer
Year
2021
Team
1 Designer, 1 Developer
Platform
iOS · Android
The Problem

"Micro-merchants in Indonesia usually do not get access to promotions offered by FMCG brands due to lack of economies of scale as they usually get their products directly from local distributors who are not incentivised to offer them discounts"

Discovery
Insight

Micro-merchants felt the pinch even more during the COVID period as sales drop while costs stay the same

Insight

Most merchants are not tech-savvy hence they do not really sign up for promotion or deals through other platforms

Guiding Principles
01

Localize

Every screen must be designed with the local language in mind

02

Ease of use

The app must be designed to simple and easy to use for less tech savvy audience

03

Accessibility is the default

If it ships, it passes axe.

The Solution

The eyos Connect app is an app that allows micro-merchants to get direct access to promotions from FMCG brands like Unilever. Merchants can check what promotions are available and if they want to take part. The app also make it easy for the merchants to track the amount that the brands will reimburse them.

Dasboard

Dasboard

Promotion details

Promotion details

Claims

Claims

Promotions

Promotions

Walkthrough

Walkthrough

Outcome
30%
Increase in promotion participation
15%
reported increase in merchants revenue